AHA Hands-Only CPR
The American Heart Association recently endorsed a simplified version of CPR called Hands-Only CPR. To make people feel empowered to use it in an emergency situation, we created an integrated campaign around the idea that “Hands can do incredible things, but nothing compares to using them to save a life.” Each piece of media, from a TV spot done in sign language to an interactive music app created with only the sounds of hands, demonstrated the power of hands, while at the same time educating and inspiring people to perform Hands-Only CPR.